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Category: Media

Finished Reading: Pre-Suasion: A Revolutionary Way to Influence and Persuade

Pre-Suasion: A Revolutionary Way to Influence and Persuade“, Robert Cialdini, (english language, EUR 12.99)

Robert Cialdini is a professor emeritus of Psychology and Marketing at the Arizona State University, a visiting professor of marketing, business and psychology at Stanford University, and is the author of several books on the psychology of Influencing and Persuasion.

This book is about getting someones attention, and using it.

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