The Ad and Adblock situations both are now so bad that even Google considers integrating an Adblocker by default into the Chrome browser.

This is a twofold action.

It’s purpose is of course to filter out ads, the worst of the worst in annoyance and the obvious malvertising. It’s purpose is also to take back control on adblocking, because it will let through acceptable ads according to the Coalition for Better Ads standards.

CfBA condemns Popups, Sound, Prestitials and Large Stickies on the Desktop, and more on mobile. It will be interesting to see if it changes anything. People are truly beyond caring.